Vintage Sugarcraft is operating differently in 2026

SHOP OUR EOFY DIGITAL PROGRAMS SALE for 35% off all RECIPES and my COOKIE DECORATOR'S MASTER PLANNER.

Shop with Code: BAKE35

Offer ends midnight Sunday 21st June AEST.

To preserve our creativity, we dedicate distinct periods to design and manufacturing, rather than trying to do it all at once.

We are about to embark on our next travel adventure and I can't wait to share it with you along the way.

You're welcome to place an order at any time via our website, with manufacturing windows clearly displayed so you know exactly when to expect your order.

Orders placed between now and the 15th of September (AEST) will be manufactured from the 16th of September 2026 and shipped thereafter.

Shop before the 15th of September to secure everything you need for your October, November events, whilst still giving yourself time to design and promote your own releases.

Vintage inspired sugarcraft for the timeless baker

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If you’re only here for cookies….scroll on by because I’ve gone totally rogue. Yes I’m still designing cookie stamps and cutters but I’m also dedicating this year to me. A year of slower living, travel and family. As we plunge into this tiny living gap year I thought I’d push myself to see how I can still explore my love of baking in a Snowy River Caravan. Today I’ve tried a quick and easy Pumpkin Soda Bread from Kylie @blueutegetaways Super easy to make. Thanks Kylie.
Just 4 cups Self Raising Flour and 1 tin of Creamy Pumpkin Soup. Bake at 180 degrees for about 45 mins.
Delicious. #tinyliving #gapyearlife #snowyriverfrankston Wishing you all a fabulous week xox Catherine

One last post for the grid. Our Couture Dress Collection stunningly presented by Emily @sweetlysealedstudios
Wishing you a fabulous week beautiful bakers.
Just a little side note that we are currently accepting orders for our 18th of May manufacturing schedule xox
Love and kindness
Catherine x

Some collections are designed. Others are felt. The lovely Bridget @crumbswithlove_ has brought my vision to life in the most magical way and I couldn’t be more grateful, proud, humbled and happy.

Introducing Lotus Alchemy - a thoughtfully curated series inspired by symbolism, beauty, and quiet transformation.

The graceful Koi Fish, long associated with perseverance and abundance.
The Hamsa Hand, a timeless emblem of protection and blessing.
The Lotus Flower, rising softly through still waters as a symbol of renewal and inner strength.
The Peacock Frame, rich with elegance, confidence, and sacred beauty.

Together, these pieces form a collection that feels both grounding and elevated - created for decorators who seek more than trends, and for those drawn to meaningful artistry.

Designed with intention. Crafted with detail. Made to create something beautiful.

Lotus Alchemy is available for immediate manufacture in our 24-hour pop-up which ends at midnight TONIGHT.

With love,
Catherine

#vintagesugarcraftbycatherine #lotusalchemy #cookiestamps #cookiecutters #fondantcookies cookiedecorating smallbusinessaustralia

Tonight, at midnight, the doors open.
Our very first 24-hour pop-up release begins at 12:00am tonight (AEST) and will run until midnight Friday 1st May.
For one day only, you’ll be able to shop our newest collections including the Couture Dress Collection, Lotus Alchemy, Wuthering Heights, I Love You Sew Much and many other fresh designs I’ve been quietly creating behind the scenes.
-Orders placed during the pop-up will move straight into immediate manufacture
-Shipping within 3 business days of order receipt
-Limited stock on some items
-No rain checks once the window closes
This season of my little business has looked different to what I imagined, but sometimes the unexpected path leads you somewhere even more aligned.
Thank you for your patience, your encouragement, your orders, and for allowing me the space to evolve while still creating for you.
Every order, every kind message, every quiet show of support has meant more than you know.
I can’t wait to hear your thoughts on our latest collections.
With love and kindness

Our limited release window is now open.

We’re back in the studio after our first trip away, and quietly preparing for our next round of manufacturing over the coming days.

To celebrate, enjoy 20% off all stamps and cutters with code AFTERPAY for our AfterPay day sale.

We are currently accepting orders for manufacture and dispatch from the 26th of March, with this window closing at midnight on the 25th of March.

This will be the last opportunity to secure our commemorative ANZAC stamp set in time for this year’s baking.

As part of our slower, more intentional production model, our next manufacturing window will be scheduled for April.

We've got a couple of new releases coming up and we can't wait to share them with you.

Thank you for continuing to support small, thoughtful production — it allows us to create with care, without compromise.

#cookiestamps

#cookiecutters

#cookiedecorating

#cookiesofinstagram

#vintagesugarcraftbycatherine

Rememberence.

Not only honouring the past, but in recognising what it has the power to teach us.

When we stood at Gallipoli, one message stayed with me. Words written on a memorial by Mustafa Kemal Atatürk that have since echoed across generations:

“Those heroes that shed their blood and lost their lives…
You are now lying in the soil of a friendly country.
Therefore rest in peace.
There is no difference between the Johnnies and the Mehmets to us where they lie side by side here in this country of ours…
You, the mothers who sent their sons from faraway countries, wipe away your tears.
Your sons are now lying in our bosom and are in peace.
After having lost their lives on this land they have become our sons as well.”

Standing there, it felt humbling in a way that’s hard to fully explain - a quiet, powerful reminder that even through conflict, there can be respect, compassion, and ultimately, unity.

ANZAC Day will always be a time to honour courage and sacrifice. But it is also, gently, a call toward something deeper - our shared humanity.

In a world that can feel heavy at times, this is what we choose to hold onto.

That we are more connected than we are divided.
That remembrance can live alongside kindness.
That even in reflection, there is space for peace.

#cookiedecorating
#bakingwithpurpose
#edibleartistry
#cookiesofinstagram
@crumbswithlove

If you’re a cookie baker and Easter sales feel a little slow right now… take a breath. You’re not alone.

This year Easter is early, and while we as bakers are organised weeks (sometimes months) in advance, the truth is most parents simply aren’t thinking about Easter yet.

We work ahead because we have to - designing, ordering cutters, planning sets, testing colours and packaging.

But our customers? They’re often still in “life mode,” not “Easter mode.”

A few gentle reminders before the panic sets in:

• Parents almost always leave Easter purchases to the last minute.
• The lead up to school holidays brings a rush of travel, sport and activities before Easter even arrives.
• Many families don’t start thinking about Easter until the week before.
• And historically, the biggest surge in cookie orders often comes in the final week.

My advice- don't close your orders too early!

Slow right now does not mean slow overall.

Instead of worrying, use this quiet space intentionally:

– Share photos of your Easter sets regularly

– Show your packaging and gift ideas (presentation adds so much value)

– Remind customers that cookies make beautiful alternatives to chocolate

– Offer small add-ons or teacher gifts

– And most importantly… keep talking about Easter.

Visibility creates demand.

Remember, handmade cookies are not impulse supermarket purchases.

They need to be seen, imagined and remembered before someone decides to order them.

So if things feel quiet today, don’t assume the season is lost.

Sometimes the slow start is simply the calm before the Easter rush.

Keep showing up.

Love always xox Catherine
#eastergiftideas #easterholiday #bakerslife #cookiedecorating
#cookiedesign
@crumbswithlove_

There’s something I love about pieces that don’t belong to just one season.

While these designs may feel a little Easter-inspired at first glance, the truth is they’re far more versatile than that.

A sweet bunny becomes a baby shower cookie, a carrot finds its place in a garden-themed set, the bow works beautifully for birthdays or gifts, and a jar of flowers suits almost any occasion.

This is always at the heart of how I design stamps and cutters.
Pieces you can return to again and again, not just once a year.

And of course, presentation matters just as much as the cookies themselves. Beautiful packaging elevates the entire experience.

It turns a simple set of cookies into something that feels thoughtful, giftable and a little bit special before the box is even opened.

Because when something looks beautiful from the very beginning, it already feels more valuable.

Quietly timeless. Wonderfully versatile.

Stamps and Cutters @vintagesugarcraftbycatgerine
Packaging @biskitboxau
Creative production and photography by @crumbswithlove

#bakingbusiness
#cookiedecorating
#cookiedesign

The sweetest collection of Easter Minis.
Available as a set or individually.
Perfectly presented in @biskitbox_au Bento Box.

Our next manufacturing window is just around the corner.
Shipping from the 26th of March.

If you need a little help planning your next few months you can download our little freebie Plan Now- Bake Later resource on the website.

Here you will find some ideas for upcoming events and stand alone packs for March, April and May.

Need a business bestie?
Check out our Cookie Decorators Master Planner. Clickable links to personalise and plan your entire years baking diary.

Links in bio.
Have a fabulous day beautiful bakers xox
Love Catherine
#cookieplanner #baketocreate #smallbusinesstipsforwomen #CookieDecoratorsAustralia

Another gorgeous creation by our beautiful BA Bridget @crumbswithlove_

Classic designs that you can use year after year.
The only truly Easter element in this set is the Petite Impression stamp.

My tips for building your stamp and cutter collections:

Prioritize neutral shapes
Round, oval, plaque, and scalloped cutters can suit countless themes. A single shape can be styled rustic, elegant, or playful depending on the stamp used.

Look for adaptable messages
Stamps with words like “celebrate,” “with love,” or “best wishes” work across many events, reducing the need for single-use designs.

Invest in layering potential
Choose stamps that pair well with textures, small motifs, or moulds so one stamp can create multiple looks.

Curate slowly and intentionally
A thoughtful collection grows over time. Choose pieces you know you’ll reach for again and again, not just for one trend or season.

Have a fabulous day beautiful Bakers.
I'll be back on deck soon.

Just a little reminder that we are currently open for orders for our next manufacturing window commencing from the 26th of March x

#fillingmycup #womensupportingwomen❤️ #smallbusinesstipsforwomen #cookiedecorator #cookiestamps

ORDERS CLOSE TONIGHT

Manufacturing closes at midnight tonight and won’t reopen until late March. If you’ve been thinking about adding new stamps, cutters or essentials to your toolkit, this is your moment to get organised for the months ahead.

Our new limited-release model means Vintage Sugarcraft will open in dedicated design + manufacturing windows throughout the year - giving us space to create thoughtfully and produce beautifully.

Which means… If you're feeling inspired by what you see here, now is the time to prepare.

As a little thank you and to help you with your planning, I've popped together a preview of our Cookie Decorator’s Master Planner.

I am giving you a downloadable 3 month calendar of events to help you move into 2026 with intention.

Planning ahead is one of the biggest shifts we’re making in 2026 - and this small preview gives you a glimpse of what’s inside.

These three months of ideas and opportunities are designed to help bakers:

plan seasonal themes with intention

stay ahead of key dates and celebrations

create with more ease (and less last-minute stress)

Our Master Planner isn’t just a calendar - every event inside the planner includes clickable links packed with marketing research, cookie and pack ideas, pricing guidance, inspiration, and so much more… so you’re never starting from scratch.

The Master Planner was created to help you think like a business owner, not just a baker - and I can’t wait for you to see the full experience.

Head over to our website to download your free Plan Now, Bake Later – 3 Month Cookie Planning Preview

You will find it in our Resource Library under Tips and Tricks.

#vintagesugarcraft #cookiedecorator #cookiebusiness #fondantcookies #cookiedecorating smallbusinessbaker bakingplanner australianbaker
Cookie photography and creation by @crumbswithlove

Its almost time to say chow for now and I may miss these daily rituals at first but OMG I'm bursting with creativity and it's truly just the beginning.

I’ve been thinking a lot lately about how special this community really is.

So many of us - bakers, creators, small business owners - all showing up each day, building something meaningful with our hands and our hearts whilst walking alongside each other with kindness and gratitude.

And while every journey looks a little different, there’s something really powerful in knowing we’re not doing it alone.

To every woman in business… I hope you feel supported, encouraged and proud.

This past week has been challenging behind the scenes in many ways but it has certainly had me reflecting on the amazing women who I am so fortunate to have at my table.

Thank you for being part of this journey. For supporting a dream, a vision and all the hard work that goes into that.

A special little virtual hug to Bridget @crumbswithlove and Sarah @poppinscopy Thank you isn’t enough xox

In my messy moments you show up.. every single time ❤️

Eternally grateful for our beautiful community xox

Have a fabulous Friday Beautiful Bakers
Catherine x

#womensupportingwomen
#eastercookies
#friendship
#cookiestamps
#cookiedecorating

You really showed up!

For our very first limited release model of 2026… you showed up.
You supported.
You trusted.
You believed in my vision for Vintage Sugarcraft.

And I cannot thank you enough.

If you’re still planning your Easter range, this is your chance to shop early.
We close to manufacturing at midnight on 22 February and won’t reopen production until late March.

Orders placed after 22 February will not be manufactured or shipped until late March.

This rhythm allows me to create intentionally and to manufacture your orders with care.

I’ll be a little quieter on socials while I’m busy producing and packing your beautiful orders

In the meantime… how stunning are these Damask Texture Plates inside our Egg Framed?

Truly heirloom Easter.

So grateful for this community.

Love always,
Catherine

#vintageeaster
#eastercookies
#fondantcookieart
#textureplates
#VintageSugarcraft

It’s almost time 🤍

Tonight at 8pm (Melbourne time) our Easter Collection goes live.

This is your chance to get in early for Easter. We are open for manufacturing for orders received before midnight 22 February, and then we’ll gently close production until late March.

Orders will ship from 23rd of February.

If Easter is part of your season, I’d truly encourage you to secure what you need during this window so you can plan and create with ease.

And a little thank you…
Subscribers who place an order before 23 February will receive a special gift (you do need to be on the email list).

I can’t wait to see what you create 🤍
See you at 8pm.

Love always,
Catherine

It’s launch day 🤍

Our Easter Collection - along with several new pieces I’ve poured my heart into - is going live TONIGHT at 8pm Melbourne time.

This is the first release in our new 2026 rhythm. We’ll be open for manufacturing until 22 February, and then we’ll gently close production until late March.

If Easter is part of your season, this is your moment to begin planning thoughtfully and giving yourself the space to create something beautiful.

And as a quiet thank you…
Subscribers who place a physical order before 23 February will receive a special gift from me.
(You do need to be on the email list to receive it.)

Love always,
Catherine

Product creation and photography by Bridget @crumbswithlove_

Dream a little dream....

Creating with intention changes everything.

It asks you to slow down.
To trust your ideas.
To believe that the quiet pull on your heart is worth following.

Dreams grow when we give them space.
And you are far more capable than you think.

New pieces arrive Tuesday and I cannot wait to share them with you.

Love always,
Catherine

#CreativeJourney
#makersgonnamake
#womeninbusiness
#calledtobecreatives
#smallbusinessowner

2026 is the year Vintage Sugarcraft protects creativity.

Instead of trying to design, make, pack and launch all at the same time (hello overwhelm), we’re dividing our year into design weeks and manufacturing weeks.

What this means for you:

You can order on the website anytime
Manufacturing windows will be clearly listed
You’ll always know exactly when your order will ship

Our next production window begins 23 February.

So if you’re planning Easter, now is the time to think ahead and secure what you need while giving yourself space to design, photograph and promote your own customer releases.

And perfect timing… because something special is coming.

This Tuesday we release a new collection featuring:
Religious
Refined Easter pieces
St Patrick’s Day
Floral bouquets
Lunar New Year
…and more beautiful tools for meaningful cookie making.

Shop before 22 February (AEST) to be included in this manufacturing run.
Orders after that will move to our late March window.

Thoughtful. Intentional. Sustainable.

Need help planning..check out our Cookie Decorators Master Planner. Link in bio.

Love always Catherine
#cookieart
#cookiedecorator
#womensupportingwomen❤️ #CreativeJourney #bakingwithlove❤️

Products featured available via link in bio: Fondant Button, Our Love Story, With Love Impression Stamp and Extra Large Letter Cookie Stamp and Cutter Set.
Product photography @crumbswithlove_

Today I’m sharing something BIG.

After a lot of reflection, courage, long conversations and even longer dreams, I’ve made a decision about the future of Vintage Sugarcraft.

2026 will be different.
More intentional.
More spacious.
Built in a way that protects creativity, honours real life, and allows this business - and the woman behind it — to truly thrive.

This change comes from growth, not retreat.
From vision, not fear.

And I want you to understand exactly why.

I’ve written a blog to bring you into the heart of it - the decisions, the risks, the hopes, the community that makes brave moves possible.

If Vintage Sugarcraft has ever meant something to you, I would love you to read it.

Link in bio

Catherine

#womeninbusiness
#femalefounder
#small business journey
#creative business
#@vintagesugarcraftbycatherine

All you need is love... And some creative inspiration.

This week's Ambassador Editing is full of creative ideas and is the perfect jam for the whole year.

How magnificent would these be as an engagement gift, a little thing for a bridesmaid, the sweetest treat for your flower girl?

The list goes on. Don't forget to download our free Bake The Look tips from Bridget, which include colors used, techniques applied, and more.

Shop for a limited time with our Edit20 code for 20% off on all products included in this week's edition.

And before we forget... Easter is coming to VS this week. Stay tuned. Have a great week, beautiful bakers xoxo Catherine.

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CLIENT TESTIMONIALS

I just Love every thing that you do Catherine, the detail is so crisp and elegant, your service is❤️ wonderful and i aways feel safe and secure when I order from you, and I also love the fact that you have flash sales. It allows pensioners like me, living on a tight budget, to afford your wonderful things and to keep on crafting cookies

Vintage Sugarcraft is operating differently in 2026

Vintage inspired sugarcraft for the timeless baker

Stamps

Artisan

Supplies

Stockists

Follow us on Instagram

CLIENT TESTIMONIALS

VINTAGE SUGARCRAFT BY CATHERINE

IMPORTANT INFORMATION

CUSTOMER SERVICE

LOCATION

Vintage Sugarcraft is operating differently in 2026

Vintage inspired sugarcraft for the timeless baker

Stamps

Artisan

Supplies

Stockists

​

Follow us on Instagram

CLIENT TESTIMONIALS

VINTAGE SUGARCRAFT BY CATHERINE

IMPORTANT INFORMATION

CUSTOMER SERVICE

LOCATION